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The National Association of Black Journalists does not want Don Imus back on the air.
The group, which urged CBS Radio and MSNBC to fire shock jock Don Imus for his racially charged comments about the Rutgers women’s basketball team in April, called the fact that Imus is in negotiations with Citadel Broadcasting “unimaginable,” writes Editor & Publisher.
Allowing Imus to return to broadcasting “makes light of his serious and offensive racial remarks that are still ringing in the ears of people all over this country,” said NABJ president Barbara Ciara, who is also managing editor and an anchor at WTKR-TV News in Norfolk, Va.
Al Sharpton, who also urged CBS to fire Imus, reportedly wouldn’t mind if the radio host made it back to the airwaves.
An AdAge article earlier this week pondered whether a new Imus show would be able to obtain advertisers. Portfolio writer Jeff Bercovici responded in his blog that “Yes. Yes it will.”
“Never mind that advertisers are supposedly taking a cautious, wait-and-see attitude towards the Craggy One’s return. They always do that - it’s a good bargaining stance,” he writes, adding that marketers know that consumers will line up behind Kid Nation and people will buy James Frey’s new book. “Why should marketers have a long memory for outrage when the rest of us clearly don’t?” he asks.
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