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Baby Boomers (born between 1946 and 1964) are more likely than the general adult population to vote, play the lottery, remodel their home or live in a household that owns/leases at least three vehicles, writes MarketingCharts, citing Mediamark Research Inc.’s BoomerView service.
Asked about particular behaviors in the last 12 months, more than one-half of Boomers (55 percent) report that they voted in a federal, state or local election; almost one-third (30.8 percent) undertook a home remodeling project; and 41 percent say they played the lottery - making them respectively 22 percent, 21 percent and 18 percent more likely than the general adult population to have engaged in these activities.
Moreover, perhaps driven in part by Boomers’ relatively high incomes and wealth, 35.6 percent report they live in a household that owns or leases 3+ vehicles.
BoomerView is a set of generational segments in the “Survey of the American Consumer” that provides a detailed view of the Boomer market as well as the generations that precede and follow it.
Boomers are an optimistic group, according to the study: Almost 4 in 10 Boomers (39.1 percent) say they think they and their household will be better off financially one year from now. Moreover, close to 90 percent say they think they themselves will be financially “better off” or “the same” one year from now.
However, according to BoomerView data, a fairly large portion of Boomers are potentially unprotected financially should they face serious medical issues: Almost one-quarter (23.3 percent) report that they have no personal medical, hospital or accident insurance.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
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Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
