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Publicis has consolidated most of its Japanese holdings, which had operated under Publicis Japan, into Beacon Communications, a full-service shop and one of the nation’s 10 largest agencies, writes Adweek.
Beacon is a joint venture between Publicis and Dentsu.
The move, which strengthens Publicis’ position in the world’s second-largest advertising market, comes just a month after the company acquired a majority stake in Delhi-based agency Capital Advertising.
The article points out that Publicis has spent much of the year in acquisitions, investments and strategic moves since its purchase of Digitas. Some have been in the digital space and others in European media.
Rival Havas has made similar motions, boosting its minority stake in Middle East luxury marketing network Chalhoub Group to 50 percent.
Mel Karmazin is not one for modesty. During a keynote at the Media & Money Conference Tuesday, Karmazin - Sirius XM Radio CEO - said the company is clearly soon to be the most successful company in the audio entertainment industry…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
