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Some 61 billion online searches were conducted worldwide in August, Google was the top global search property and more than 750 million people age 15 and older - 95 percent of the world’s internet audience - conducted 61 billion searches (an average of more than 80 searches per searcher), according to comScore.
comScore’s qSearch 2.0 service reported on the top 50 worldwide internet properties where search activity is observed - the first comprehensive study of worldwide search activity issued by comScore, writes MarketingCharts.
The regional breakdown, according to the report:
“With the tremendous volume of search activity occurring around the world, search continues to present an abundance of marketing opportunities to companies on both a global and local scale,” said Bob Ivins, executive vice-president of international markets at comScore.
Top worldwide search properties, according to qSearch:
“Seeing Asian search engines like China’s Baidu.com and Korea’s NHN ranked alongside Google and Yahoo underscores the fact that search has become a truly global phenomenon, said Ivins. “The continued development of search in international markets will undoubtedly present compelling opportunities for savvy marketers on a global scale.”
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
