Bergdorf Goodman Launches Yearly Home Book

Bergdorf Goodman is veering into the home decor category with its first standalone home catalog, Decorative Home, writes DM News.

Senior Execs Prefer Print Periodicals (and Ads) over Online Versions

Senior executives worldwide prefer getting their news and information via print - newspapers, general business magazines, trade and professional journals, and leisure publications - according to (pdf) a recent Doremus and Financial Times poll (via MarketingCharts).

TMZ Snares More Men than Any Celeb Show

The new TMZ newsmagazine has, a month into the new syndication season, emerged as the top new celeb show by a large margin, writes Media Life.

Internet Brands Resonate with Prospective Mobile Internet Phone Purchasers

Prospective mobile internet phone purchasers indicated they would buy a handset branded by not just telcos but also internet brands such as Google and Yahoo, according to “Mobile Market View,” a mobile consumer study conducted by The Kelsey Group with research partner ConStat, reports MarketingCharts.

U.K. Social-Networking Site Usage Highest in Europe

The European social-networking community stood at 127.3 million unique visitors in August - reaching 56 percent of the European online population, according to a comScore report into the online habits of the U.K.’s social networking community, reports MarketingCharts.

Carat Publicly Endorses C3; Accreditation Delayed until Jan.

Media agency Carat today issued an official paper explaining why the C3 ratings are the best ratings currently available for use as currency in TV buying and selling. At the same time, it has come to light that an industry audit of Nielsen’s commercial minute ratings will not be completed until January - five months after the audit was expected to be completed.

UK Online Advertising Overtakes Direct Mail with 15% Ad Spend Share

Internet advertising has again buoyed the UK advertising industry with above-expectation 41.3 percent year-on-year growth in the first half of 2007, achieving a half-year high of £1,334.3 million - compared with £917.2 million a year ago, according to recently released data.

That growth lifted online advertising’s market share to 14.7 percent, overtaking direct mail, which has a market share of 11.8 percent, writes MarketingCharts.