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The HD Digital Radio Alliance has upped its marketing commitment by $230 million, bringing its total financial commitment to $680 million.
The group has also renewed its charter, and has revised its two-year ad moratorium on HD subchannels, writes Radio Ink. The moratorium allows for name-in-title sponsorships and a limited number of hourly sponsor mentions.
Stations that belong to companies in the alliance are no longer required to submit their proposed subchannels for review, provided the proposed format is not on the air in the market on either an analog or HD2 station.
A portion of weekly alliance ad time will be given back to local radio station to promote their own HD content, local partnerships, and HD Radio-related events and promotions.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
