Dow Jones started a bit of a kerfluffle over its dropping of ads for CNBC on two of its sites in favor of ads for Fox Business Network, reports The New York Times (via MarketingVOX).
A long way from here... Digital TV viewers can now make and receive telephone calls via their television thanks to a new service from digital TV firm Waterfront, according to Net Imperative.
Only half (52 percent) of consumers in Great Britain trust their high-street bank or building society (similar to a savings and loan institution) to protect their personal details from identity thieves, a new “trust poll” has revealed, writes MarketingCharts.
The majority of web marketers are bullish on social media spending, a recent survey of over 50 businesses and organizations conducted by Prospero Technologies, a provider of social media applications for leading brands.
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Shop Scan Save, a mobile-based loyalty program in the U.K., is launching a nationwide advertising campaign, writes Talking Retail.
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Interactive marketing spend in the U.S. will grow to $61.3 billion in 2012, from $18.4 billion in 2007 - a compound annual growth rate (CAGR) of 27 percent, Forrester Research forecast in a report issued this week, writes MarketingCharts. Interactive’s share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.
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Meredith is shuttering the quarterly Healthy Kids en Espanol, and is folding the content in with Ser Padres, an offshoot of Parents magazine, writes Mediaweek.
A new cross-industry study details how marketers and their agencies must change as the convergence of media and technology, combined with the fragmentation and personalization of media, changes the connection between marketers and end users, writes MarketingCharts.
Some 72 percent of U.S. online searchers have experienced “search engine fatigue” - that is, unable to find the information they need, they grow impatient or frustrated - and of those, three of four leave their computer without finding the info, according to a new Kelton Research survey commissioned by Autobytel Inc., reports MarketingCharts.
Consumers want businesses to take the lead on actions to reduce climate change (see chart), but 74 percent of Americans surveyed can’t identify (unprompted) any brands as taking a lead on the effort, according to the Climate Group’s just-launched U.S. Climate Brand Index, reports MarketingCharts.
In August, The Guardian’s website was the most popular among national U.K. newspaper sites - as it has been for all of the previous 12 months - with 2.7 million unique visitors, equivalent of 1 in 13 online Britons, according to (pdf) a Nielsen/NetRatings analysis of the 10 most popular national newspapers in the U.K., reports MarketingCharts.
Mansueto Ventures, publisher of the Inc. and Fast Company media brands, has announced that Inc. magazine will raise its circulation rate base from 665,000 to 700,000 - a 5.26% increase - in 2008.
Aviator, a London company with offices in New York, offers advertisers the opportunity to place their logos on the exteriors and ads on the interiors of the jet bridges that consumers take as they board airplanes.
Procter & Gamble is launching its largest “restaging” of Charmin in the brand’s 79-year history and will spend an estimated $86 million to drive sales of what is already one of the top-selling toilet papers in the U.S.
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Greco At the annual conference of the Direct Marketing Association this week, president-CEO John Greco pointed out that for every dollar spent by marketers on direct marketing, the return is $11.69.
Yesterday’s release of seven-day playback data from DVRs was disappointing to the networks, with none of the new shows seeing enough of a lift to be labeled flat-out hits.
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