»
Dow Jones started a bit of a kerfluffle over its dropping of ads for CNBC on two of its sites in favor of ads for Fox Business Network, reports The New York Times (via MarketingVOX).
CNBC purchased two prominent ad blocks on the MarketWatch financial news site, owned by Dow Jones, specifically to run yesterday, the day of Fox Business Network’s debut on TV and on the web. But MarketWatch wound up running ads for Fox’s new channel instead.
CNBC also purchased two months of ads on WSJ.com’s Markets Data page. Those spots also wound up running ads for Fox Business Channel.
Fox executives said the decision was made to avoid visitor confusion, since there were links from FoxBusiness.com to MarketWatch, where there would have then been an ad for CNBC.
They also said that the CNBC ads would simply be moved to another day. CNBC is said to have paid about $87,000 for the ads.
Fox’s owner, News Corp., has agreed to purchase Dow Jones, but the deal has not been completed.
Volvo will become the first automaker to offer HD Radio as standard equipment in all but one of its 2009 models. The running change becomes effective next month on the 2009 Volvo model lineup.
“Our drivers expect the highest quality…
The current issue of Cottage Living will be its last. Time Inc., in the midst of a major restructuring, is closing the books on the title.
The magazine had a solid start four years ago and managed to boost circulation…
Samsung Mobile has extended its branding campaign that has seen charging stations being installed at major airports across the country.
115 new charging stations have been installed throughout George Bush Intercontinental Airport in Houston, Miami International Airport, and Washington Dulles…
China Central Television, China’s top TV network, brought in 9.26 billion yuan, or $1.36 billion, during the live auction that is its version of the upfront earlier this week.
That’s a 15% increase in revenue over last year, though the…
Some 20% of top brand marketers continue to send additional emails to consumers, even after they confirm requests from those consumers to “unsubscribe” from an email marketing list, according to a research study from Return Path, MarketingCharts writes.
Though the study,…
An overwhelming majority of mothers in America (90%) saw the economy getting weaker even before the collapse on Wall Street, and more of them now (40%) feel stressed about their current family life than feel good about the way things…
