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In August, The Guardian’s website was the most popular among national U.K. newspaper sites - as it has been for all of the previous 12 months - with 2.7 million unique visitors, equivalent of 1 in 13 online Britons, according to (pdf) a Nielsen/NetRatings analysis of the 10 most popular national newspapers in the U.K., reports MarketingCharts.
Among the Top 10 U.K. newspapers’ unique-visitor data, according to Nielsen/NetRatings (see table, here):
“Whilst the Guardian and Daily Mail have consistently remained the most and fifth[-most] popular, respectively, over the last year the battle for the places in-between has see-sawed between the Sun, Times and Telegraph,” said Alex Burmaster, European Internet Analyst, Nielsen/NetRatings. (See table, here.)
“August is the first month of 2007 not to see a Guardian-Sun-one-two, with the Telegraph coming into second spot - being ahead of both the Sun and the Times for the first time,” Burmaster added.
Among the Top 10’s audience growth data, according to NetRatings (see table, here):
“The leading U.K. national papers online have achieved excellent growth since the start of the year. As a group, they’ve experienced 30 percent growth which is particularly impressive considering the online audience itself has grown by just over 9 percent in the same period. This means, as a group, the leading nationals online are growing at three times the rate of overall U.K. internet growth,” Burmaster said.
Among the Top 10’s audience usage data by time, according to NetRatings (see table, here):
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