Heavy users (top 20 percent) of social-networking sites are significantly more likely than average to visit leisure-oriented retail site categories, such as apparel, music, jewelry/luxury goods/accessories and consumer electronics, according to a comScore Segment Metrix study, reports MarketingCharts.
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Out of home advertising company Streetblimps has expanded into more than 70 markets, up from 35 markets two years ago.
NBC is launching an initiative, Green Is Universal, that includes a week-long programming effort to educate TV viewers and web and wireless users on ecological issues.
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Nielsen’s new NielsenConnect division has inked a deal with ESPN that will include measurement of television, the internet and digital mobile devices in order to offer a unified picture of how people are watching video across multiple platforms.
The number of Americans viewing entire television episodes/shows on the internet has doubled from a year ago, and now close to 16 percent of American households who use the internet watch television broadcasts online, according to the “Consumer Internet Barometer” by The Conference Board and TNS, writes MarketingCharts.
Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6 percent compared with the same period last year, closing at $17,911,515,303, according to Publishers Information Bureau (PIB), reports MarketingCharts. Ad pages totaled 172,622, down 1.0 percent compared with the year-earlier period.
Republican Presidential Candidate Mitt Romney has placed more political ads than any other two presidential candidates combined - he has placed 10,893 political ads from January 1 to October 10, compared with 5,975 for Bill Richardson and 4,293 for Barack Obama, the two runners-up - The Nielsen Company reported (via MarketingCharts).
iBiquity Digital Corporation, the developer of digital HD Radio technology, announced today that it has re-launched its retail sales training website.
Saks Fifth Avenue in New York recently opened its new shoe department - and it’s so big, it apparently needs its own zip code.
