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Nielsen’s new NielsenConnect division has inked a deal with ESPN that will include measurement of television, the internet and digital mobile devices in order to offer a unified picture of how people are watching video across multiple platforms.
The deal, which is perhaps the biggest for the NielsenConnect division since it launched early this year, may offer an answer the question of whether the internet audience is additive or duplicative of the on-air audience, writes Mediaweek.
The deal will use data from Nielsen Mobile, NetRatings and the company’s new TV/Internet Convergence panel in order to understand how viewers interact with the ESPN brand across platforms. It will also help Nielsen understand how to develop cross-media measurement.
The result, for Nielsen, is expected to be a new syndicated service that will include both summary level data reports and access to respondent level data for detailed analysis, according to MediaPost. It is expected to launch in April 2008, according to Nielsen insiders.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
