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Total magazine rate-card-reported advertising revenue for the first three quarters of 2007 increased 5.6 percent compared with the same period last year, closing at $17,911,515,303, according to Publishers Information Bureau (PIB), reports MarketingCharts. Ad pages totaled 172,622, down 1.0 percent compared with the year-earlier period.
Total PIB revenue for third quarter 2007 increased 4.2 percent compared with the third quarter of 2006, closing at $6,049,862,103. Ad pages totaled 57,754, down 2.3 percent from the year-earlier period.
Analysis: January - September 2007 vs. 2006 (Year to Date)
Through the first three quarters of 2007, the Drugs & Remedies category held the top spot in PIB revenue, while Apparel & Accessories was the top category in pages (see summary table).
Nine of 12 major advertising categories (comprising more than 85 percent of total magazine ad spending) showed increases in spending from the year-earlier period:
Page growth occurred in the following:
Some ad categories posted both PIB revenue and page gains:
Analysis: Third Quarter 2007 vs. 2006
During the third quarter of 2007, Toiletries & Cosmetics ranked first in PIB revenue, and Apparel & Accessories registered the most ad pages (see summary table).
Eight major ad categories registered ad revenue gains:
Pages increased in the following categories:
In the third quarter, six ad categories posted both PIB revenue and page gains:
About the data: Publishers Information Bureau (PIB), founded in 1947, provides consumer magazine advertising spending and related data. TNS Media Intelligence collects and monitors the data and supplies it to PIB - a membership organization administered by Magazine Publishers of America, consisting of approximately 250 different magazine titles and newspaper-distributed magazines.
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