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NBC is launching an initiative, Green Is Universal, that includes a week-long programming effort to educate TV viewers and web and wireless users on ecological issues.
The programming is part of a wider environmental initiative to be announced next week, writes Environmental Leader. Bravo president Lauren Zalaznick, who chairs the NBCU Green Council, says the intiative will include every part of the company (via Hollywood Reporter). NBC Universal already launched a Get On Board program in May, designed to reduce greenhouse gases and raise awareness.
NBC’s green work will kick off on November 5 with simultaneous live broadcasts from the North and South poles and the equator on Today. “Green” themes will be incorporated in shows such as Heroes, My Name Is Earl, 30 Rock and The Office.
“It’s a huge undertaking,” said Today executive producer Jim Bell, speaking about the November 5 show. Meredith Vieira will anchor what they’re calling the Ends of the Earth series from New York. Bell said that the technology has yet to be tried and will require “a little guesswork, a little prayer.”
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
