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The number of Americans viewing entire television episodes/shows on the internet has doubled from a year ago, and now close to 16 percent of American households who use the internet watch television broadcasts online, according to the “Consumer Internet Barometer” by The Conference Board and TNS, writes MarketingCharts.
Nearly 73 percent of online households use the internet for entertainment purposes on a daily basis and an additional 15 percent search for entertainment several times a week, according to the data. Moreover, watching TV online has now replaced news as the most widely viewed content online.
“Over the next few years, the growing popularity of viewing TV episodes/shows online is going to have a huge impact on the way brands and advertisers communicate with viewers,” said Shari Morwood, EVP of technology, telecommunications and media at TNS. “If advertisers can effectively leverage the online video platform, we should see much more interactivity and emotional connection between brands and the online TV viewing audience.”
“On a broader scale, we will also see changes in viewing preferences, including TV on mobile devices, as media, telecom, and technology increasingly converge,” she added.
MarketingCharts provides additional tidbits of data from the Conference Board and TNS.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
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Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
