Because gays are barred from military service if they are open about their sexual orientation, visitors to GLEE.com (Gays, Lesbians & Everyone Else) may have been understandably confused by the fact that there were thousands of recruiting ads for the Army, Navy and Air Force on the site.
Television tuning during the 2006-2007 TV year (Sept. 18, 2006 to Sept. 23, 2007) remained at the record levels set the previous year, Nielsen reported: Viewing nearly reached the record levels of a year ago, and the number of homes with digital video recorders (DVRs) more than doubled (via MarketingCharts).
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For a second consecutive year, Dogpile ranked highest in satisfying residential internet service subscribers as their primary search engine, according to the J.D. Power and Associates “2007 Residential Online Service Customer Satisfaction Study,” reports MarketingCharts.
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The vast majority of marketers worldwide who conduct market research are expecting their companies’ use of online data providers and online-access panels to increase in the next 12 months, according to The Online Research Barometer, a survey conducted by Greenfield Online-Ciao Surveys, reports MarketingCharts.
XM Satellite Radio has announced that XM Radio is a standard feature for the first time on all General Motors 2008 model year Buick, HUMMER and Saab vehicles.
Spending on social media and “conversational marketing” - albeit still in their nascent stage - will surpass traditional marketing spend by the end of 2012, according to a study conducted by TWI Surveys, Inc., the New Communications Review writes (via MarketingCharts).
The Nielsen Company today released insights into shopping preferences and television-viewing behavior among African-American consumers (with a total buying power expected to reach $1.1 trillion by 2012). The information comes via a new online publication, Consumer Insight, reports MarketingCharts.
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Mediamark Research Inc. (MRI) announced (pdf) that it has earned the highest “Overall Satisfaction” score among the syndicated audience measurement companies cited in the second annual “Quality and Value of Market Research Suppliers” study the survey by Inside Research, reports MarketingCharts.
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Google accounted for 63.55 percent of all U.S. searches in the four weeks ended Sept. 29, according to Experian subsidiary Hitwise, reports MarketingCharts. Yahoo Search, MSN Search and Ask.com received 22.55 percent, 7.83 percent and 4.32 percent, respectively.
Though online sales revenue from the holiday shopping period in the UK this year is predicted to top £10 billion (source: IMRG), the U.K.’s leading names in retail risk losing substantial revenues due to sliding standards of their online sales channels, according to a Webcredible study, writes MarketingCharts.
After more than a decade of dominance in the morning show arena, NBC’s Today is losing some steam. It has been more than a year since Katie Couric left the show to anchor the nightly news on CBS, and since that time, the gap between Today and ABC’s Good Morning America has been narrowing.
U.K.-based Aegis Group has announced the acquisition of French Implicon, a shop specializing in sales promotion and direct marketing.
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Chinks in Toyota’s armor are becoming apparent, whereas Ford’s domestic brands have become more reliable, according to data from the Consumer Reports “2007 Annual Car Reliability Survey,” reports MarketingCharts. Still, the top three automakers in reliability are non-U.S.-based brands.
FCC chairman Kevin Martin is proposing a plan, up for commission vote on Dec. 18, that could end ban on a single company owning both a newspaper and TV station in a single market.
Though shoppers still plan to spend more on the holidays this year than last, consumers say they will restrain their spending this holiday season, according to the National Retail Federation’s “2007 Holiday Consumer Intentions and Actions Survey,” conducted by BIGresearch, reports MarketingCharts.
East West, the lifestyle magazine focusing on the experiences of Asian and Middle Eastern Americans, has relaunched its website in a move to deliver daily content.
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A public radio station licensed by Duquesne University stopped running sponsorship messages from Planned Parenthood and returned a $5,000 donation.
