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Because gays are barred from military service if they are open about their sexual orientation, visitors to GLEE.com (Gays, Lesbians & Everyone Else) may have been understandably confused by the fact that there were thousands of recruiting ads for the Army, Navy and Air Force on the site.
When informed earlier this week by USA Today that they were advertising on the site, recruiters were surprised, and ordered the job listings to be removed, USA Today reports.
Maj. Michael Baptista, advertising branch chief for the Army National Guard, said the military did not knowingly advertise on the site. The Army National Guard will spend $6.5 million on internet recruiting this year.
Most of the more than 8,000 positions posted on GLEE were tough-to-fill jobs that require in-depth training. Others sought to fill combat slots.
The ads came via Community Connect, GLEE’s parent company, as part of an alliance with Monster.com. The military services purchased Monster’s so-called diversity-and-inclusion package. The Navy’s account manager at Campbell-Ewald says that GLEE had been added to the package when the site launched in March, and that the agency had never been informed of the addition. “It was an internal goodwill effort on their part to give added value,” she is quoted as saying.
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