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Tokyo Gets Signs That Smell

NTT Communications is launching a feasibility study of digital signage that emits an aroma in the hopes of strengthening the impact of the ads.

Department Store Staff Vital to Customer Satisfaction

The courtesy of sales staff is a key element in customers’ satisfaction in department stores like Macy’s and Kohl’s, and it gets more important to customers the more upscale the store is.

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PPM Rollout Arbitron’s Top Priority; Panels Still Challenging

At Arbitron’s third quarter conference call, CEO Steve Morris said that the ongoing rollout of the Portable People Meter is the company’s number one priority.

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