Timberland is running TV ads for its new Earthkeepers boots. The company has estimated the carbon-dioxide emissions associated with the energy used to broadcast the ad, and is offsetting them with a wind farm in western Massachusetts.
Midseason rookie The Sarah Connor Chronicles will get a 45-second trailer during Game Three of the World Series, along with “bugs” that will run during other programming over the next few months.
Viva Laughlin - a musical drama about a singing casino owner - averaged a measly 2.4 rating in adults 18-49, according to Nielsen overnights, despite the fact that it had a cushy time slot following CSI’s debut.
Radio pulled in TV-sized ratings for the first game of the Phillies/Rockies Major League Baseball playoffs during the afternoon of Wednesday, October 3rd.
Publishing firm CondeNet has found success in a manner most unexpected: using Facebook applications to engage users and point them to flagship sites and key advertisers.
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More than 40 percent of U.S. primary care physicians report that they are seeing positive changes in the services they receive from pharmaceutical companies, with the greatest improvements coming in patient management, education and support programs, according to new research from TNS Healthcare, reports MarketingCharts.
Several new lists, including horticulture growers, ailment-related product buyers, telecommunications interest respondents and open-for-business agriculture, forestry and mining owners - have hit the market.
TNS announced today that CSM Media Research (a TNS joint venture with CTR Market Research – China’s leading market research company) will initiate comprehensive field tests in Beijing of Arbitron’s Portable People Meter (PPM) system for radio audience measurement.
'Most anticipated' products College students, albeit a relatively small demographic, are among the most sought-after by marketers - and they have some definite ideas about some brands.
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Yahoo Sites remained the top U.S. web property as Wikipedia Sites and New York Times Digital moved up within the top 10 sites, while retail, political, sports and religion sites were the top-gaining categories/sites, according to the comScore Media Metrix monthly analysis of activity at top U.S. online properties in September, reports MarketingCharts.
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Many of the pieces are in place for mobile brand advertising to start scaling up, according to eMarketer’s “Mobile Brand Advertising” report, which projects that worldwide mobile brand advertising will increase to $3.6 billion in 2011 - nearly 30 times more than the mere $124 million in 2006, reports MarketingCharts.
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Meredith Broadcasting is launching a new digital channel on Comcast, Parents TV, via video-on-demand. The new channel will draw on content from Meredith magazines Parents, Family Circle and American Baby, and will offer content for “life phases” from conception through college.
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A new, full-color daily newspaper, Publico, launched in Spain last month, aimed at left-leaning readers between the ages of 25 and 45.
The ING New York City Marathon has 36 corporate sponsors for the race Nov. 4, and six of them - Toyota, Garmin, Andalucia, Zicam and Hugo Boss - are new.
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Ann Taylor is stepping into the beauty category with the Thanksgiving-week launch of a branded body-care line in 350 stores nationwide.
