»
TNS announced today that CSM Media Research (a TNS joint venture with CTR Market Research – China’s leading market research company) will initiate comprehensive field tests in Beijing of Arbitron’s Portable People Meter (PPM) system for radio audience measurement.
This puts CSM Media Research (already China’s leader in TV and radio audience measurement) and China at “the forefront of yet another advanced media measurement technology in the run-up to the 2008 Beijing Olympics,” according to the companies.
The PPM system is licensed by TNS, and TNS will support the set-up and running of the audience measurement test.
Preparations are underway for the introduction of a pilot panel in Beijing. The methodology will aid understanding of how the PPM performs in Beijing’s media environment. The test with Beijing’s major radio broadcasters is supported by radio media owners as well as CSM Media Research and Arbitron.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
