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'Most anticipated' products College students, albeit a relatively small demographic, are among the most sought-after by marketers - and they have some definite ideas about some brands.
“They have huge impact on what their parents buy, and then they have their own money, more than any other generation before them, and of course they are the consumers of tomorrow,” Tom Anderson, managing partner Anderson Analytics, is quoted as saying in AdAge, in an article that cites data from the annual “GenX2Z College Brand Study,” released earlier this month by Anderson Analytics (via MarketingCharts).
College students have an insatiable craving for Apple:
As for college students’ favorite brands among various product categories (see table for No. 1 and No. 2 rankings in each category):
The iPod is cited by 65 percent as their favorite MP3 player; their favorite book, Harry Potter (20 percent); soft drink, Coke (17 percent); Cellphone service, Verizon (17 percent); fast-food joint, Taco Bell (13 percent); website, Facebook (12 percent).
MarketingCharts provides additional findings.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
