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Publishing firm CondeNet has found success in a manner most unexpected: using Facebook applications to engage users and point them to flagship sites and key advertisers.
Facebook’s third-party apps don’t just give service-hawkers a foot in the door; they also provide a platform for ad-serving, reports Mediaweek (via MarketingVOX).
Earlier this year CondéNet bought the independently-produced “What Are You Wearing?” app, which allows users to share what they’re wearing with others.
The application, sans CondéNet branding, currently boasts about 90,000 users. What CondéNet has done is place ads from Guess, a major sponsor with the network, on the application.
The Facebook app has yielded quicker success than CondéNet has found with widgets or other tools developed in-house.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
