»
Meredith Broadcasting is launching a new digital channel on Comcast, Parents TV, via video-on-demand. The new channel will draw on content from Meredith magazines Parents, Family Circle and American Baby, and will offer content for “life phases” from conception through college.
The channel, which has already signed Kimberly-Clark’s Huggies and Discover Card as advertisers, will initially offer five hours of programming, with about 80 percent of that refreshed each month, writes Mediaweek. Eventually, that will be expanded to 10 hours per month. When content is refreshed, old content will move to the website, Parents.tv, which launched in August.
Comcast, with 14.1 million digital subscribers, claims that 80 percent of those have accessed VOD in the past 90 days. Advertising will be mostly pre-roll, with some mid-roll and product placement available, as well. Comcast and Meredith will each sell advertising, and will split the revenue.
Sprint will deliver live radio broadcasts of all NFL games, plus television broadcasts of eight Thursday night games on the NFL Network.
The radio coverage will begin Sept. 2; Thursday night television broadcasts will start Nov. 6.
Radio broadcasts include…
Hachette’s Home magazine is closing its doors, following a serious slip in ad pages in the first half of the year.
Ad pages for Home were down 31 percent in the first six months of 2008. Across the board, shelter…
Eight-time Olympic medalist Michael Phelps will be featured on the front of Kellogg’s Frosted Flakes and Corn Flakes boxes beginning next month, rather than on the iconic General Mills cereal that is more generally known for featuring sports greats.
The…
Timberland’s new ad agency, Leagas Delaney, has told the company that its promotion of environmental causes is distracting from its products, the Wall Street Journal reports (via Environmental Leader).
After seeing revenues decline six percent to $210 million on lower sales in…
The new editor of the Chicago Tribune, Gerry Kern, has sent a memo to staffers saying that “the experience of the news is as important as the news itself.”
The phrase is meant to offer an explanation for the changes the…
Polo Ralph Lauren will soon launch what will become one of the mobile web’s first ecommerce sites.
Polo hopes to stay ahead of a trend that is moving slowly from Asia to the United States, said David Lauren, senior vp…
