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U.S. Search Engine Rankings for Sept. Released

Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted - a 57 percent share of the search market, according to the monthly comScore qSearch analysis of the search marketplace, reports MarketingCharts.

NYT Third Quarter Profits Exceed Expectations

The New York Times Co. exceeded expectations and bucked an industry trend by seeing a 6.7 percent rise in profit in the three months ended Sept. 30.

NYT Begins Polish Publication

The New York Times has begun publishing an international weekly edition in Poland.

The paper, which retains the layout and typography of the New York Times, will be published every Saturday, writes Market Intelligencer. The weekly paper will offer news, analysis, feature stories and commentary.

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Durex Seeks Condom Testers


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Durex is looking for people to volunteer as condom testers, ostensibly in order to find out information about product performance.

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Study Explores Gay and Lesbian Preferences on Media, Advertising

To determine what motivates purchasing decisions of gays and lesbians, a study by New American Dimensions, LLC and Asterix Group divides the gay and lesbian market demographic into five distinct segments, highlighting a wide range of lifestyles, values and consumption preferences, reports MarketingCharts.

Top 10 U.S. Social-Network and Blog Site Rankings Issued

MySpace.com continues to sit comfortably atop the rankings of top U.S. social-networking sites with 58.6 million unique visitors in September, and Google’s Blogger remains the top blog site with nearly 29.6 million visitors, according to a custom list of top U.S. social networking sites and blogs compiled by Nielsen Online, reports MarketingCharts.

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Computer Brands on Campus - Dell Leads, Apple Ascends

Dell is the most popular computer brand among college students while Apple is building momentum on the strength of its student purchase program and the iPod’s halo effect, according to (pdf) a recent survey by SurveyU.com, writes MarketingCharts.

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‘Hoy’ Joins Google Print Program

The Chicago and Los Angeles editions of the free Spanish-language daily Hoy have signed up to participate in Google Print.

Alloy Fitness Network Includes 2,100+ Fitness Facilities

Alloy Media + Marketing has launched a new out-of-home network that lets advertisers reach consumers in more than 2,100 gyms and health clubs across the country.

Final C3 Stats Similar to Live Program Ratings


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The initial round of the new C3 ratings has been released, and data shows that predictions made by media agencies - that C3 ratings would be closer to live program ratings than to either live-plus-same-day or live-plus-three-day program stats - was pretty accurate.

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