»

Durex Seeks Condom Testers


Click to enlarge

Durex is looking for people to volunteer as condom testers, ostensibly in order to find out information about product performance.

The company is asking volunteers to sign up at www.DurexCondonTester.com between Oct. 22 and Nov. 4 to complete an application to be considered for one of the 1,000 positions open to residents of the U.S.

Those chosen for the job are being asked to provide feedback on product performance. One volunteer will win a $1,000 prize.

“Durex wants condom and lubricant users to not only have safe sex, but to also have fun,” says Stephen Mare, brand manager, Durex Consumer Products. “What better way to ensure that our products are meeting the needs of Americans than to ask them first-hand?”

The men and women selected as condom testers will be sent a supply of Durex products - including vibrating rings, lubricants and assorted condoms - so they can “get down to business,” the release says.

Related topics: Campaigns of Note, Outdoor...   

Radio read more like this »

Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

Print read more like this »

Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…

Outdoor read more like this »

Titan Signs New Transit Deal

Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.

The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …

Television read more like this »

Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

Interactive read more like this »

Cyber Monday Shoppers Use Search for Different Reasons

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance…

Direct read more like this »

U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

MARKETING JOBS
advertisement