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The Chicago and Los Angeles editions of the free Spanish-language daily Hoy have signed up to participate in Google Print.
The AdWords extension allows advertisers to use an online interface to buy ads in more than 600 newspapers, including the Chicago Tribune, the Los Angeles Times and the Baltimore Sun, writes MediaPost.
Most of the Google Print inventory so far has, similar to the situation with Google Audio, been limited to remaindered or leftover ad space that the publishers are eager to offload, at any price.
Google hopes to use Google Print and Google Audio to tap into small and local advertisers that have not chosen to do much radio or print advertising. In the case of Hoy, which is distributed by the Tribune Company, the company hopes to lure smaller Hispanic businesses that cater to concentrated local markets.
Hoy is expanding more deeply into Chicago’s suburbs, where the Hispanic population is booming. Early this year, Hoy sold its New York edition to ImpreMedia LLC, publisher of El Diario, Vista and other Spanish-language papers.
XM Satellite Radio will air extensive coverage of the 92nd running of the Indianapolis 500 in the days heading up to the May 25 race.
The Indianapolis 500 can be heard on the IndyCar Series Racing channel (XM channel 145)…
Ogden’s Herbs for Health magazine is being folded into big-sister publication the Herb Companion.
A reader survey revealed that the two publications had virtually identical purchasing habits, interests and demographics, said publisher and editorial director Bryan Welch (via Folio). The Herb…
Barnes & Noble is launching a guerilla marketing campaign as part of a larger effort to promote its how-to website, Quamut.com.
The site - which touts itself as the “go to how to” - offers professionally written info that answers how-to…
Fox will air fewer commercials than usual during two of its fall programs, dramas Fringe and Dollhouse. Each episode will run as many as 50 minutes of story, compared to standard dramas which average about 42 to 44 minutes.
The…
Targeting advertising toward African Americans, Hispanics, Asians and Whites requires distinct media plans, because these groups use traditional media differently - and their new-media adoption patterns also vary, according to an analysis by BIGresearch, writes MarketingCharts.
“Understanding how media consumption behaviors…
For the sixth consecutive year, the number of millionaire households ($1MM+ net worth, not including primary residence) in the U.S. increased significantly, reaching some 9.9 million, according to TNS’s annual Affluent Market Research Program (AMRP), writes MarketingCharts.
The number of millionaire households…
