U.S. Search Engine Rankings for Sept. Released

Among core search engines in September 2007, Google Sites remained the top search property with more than 5.3 billion core searches conducted - a 57 percent share of the search market, according to the monthly comScore qSearch analysis of the search marketplace, reports MarketingCharts.

Along with Google, Yahoo Sites and the Ask Network posted month-over-month share gains, comScore reported.

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Shortcuts to tables/charts that appear in this article:

1. comScore Core Search - Share of Searches
2. comScore Core Search - Number of Queries
3. Nielsen/NetRatings - Top 10 Search Providers
4. comScore Expanded Search Query Report

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Core Search RankingsAccording to comScore’s Sept. U.S. data (see tables 1 and 2):

• Behind Google’s 57.0 percent share, Yahoo Sites ranked second with 23.7 percent, followed by Microsoft Sites (10.3 percent), Ask Network (4.7 percent) and Time Warner Network (4.3 percent).
• Americans conducted 9.4 billion searches at the core search engines - a 4 percent seasonal decline from August (Sept. is a shorter month, with a long holiday weekend).
• More than 5.3 billion core searches were conducted at Google Sites during the month, while Yahoo Sites recorded 2.2 billion searches.

Meanwhile, Nielsen/NetRatings also released (pdf) its Sept. search report: See today’s MarketingCharts graph, and the NetRatings top 10 search provider rankings (see table 3).

Expanded Search Rankings

According to comScore’s Sept. analysis of the Top 50 properties worldwide where search activity is observed (see table 4):

• Google Sites led the pack with 6.6 billion searches.
• Yahoo Sites ranked second with nearly 2.4 billion searches, followed by Microsoft Sites (999 million), Time Warner Network (843 million) and Fox Interactive Media (492 million).
• Despite the decline in overall search activity in September, Ask.com gained 10 percent from August levels.