Click Forensics released (pdf) industry pay-per-click (PPC) fraud figures for the third quarter of 2007, saying its Click Fraud Index found that the average click fraud rate was 16.2 percent - but significantly higher among content networks - reports MarketingCharts.
Singing casino owners apparently don’t grab the attention of the American public, and Viva Laughlin has been axed after just two episodes.
The Traffic Audit Bureau for Media Measurement’s new system for measuring outdoor advertising will be released early next year.
Facebook has sent a cryptic invitation to advertisers for an event in New York City, where the company will announce what is presumed to be a new ad platform.
Global active memberships in social networking sites are expected to reach 230 million at the end of 2007 (including multiple memberships by users), and revenues from social-networking services should reach $965 million, growing to $2.4 billion by 2012, according to a new report, writes MarketingCharts.
AT&T has more than doubled the number of homes that receives its telco TV service, U-verse, in the last three months, going from 51,000 homes in late July to 126,000 today.
Bridal magazines jumped in number by more than 96 percent, increasing from 69 to 135 titles from 2002 to 2007, according to The National Directory of Magazines.
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The USPS is launching its first major branding campaign in several years - one which will include print ads, banner ads and microsites, and postcards.
The San Digeo Union-Tribune is seeing daily record-breaking web traffic as it covers the 12 local fires that are raging out of control. The site, SignOnSanDiego.com, had up to 150,000 page views per hour by Sunday afternoon, just after the fires first erupted.
Microsoft has agreed to invest $240 million in Facebook for a 1.6 percent stake in the company. This values the social networking site at $15 billion, $5 billion higher than previous estimates.
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Google has inked a deal with Nielsen to provide demographic data for its ongoing test of Google TV Ads, the program that allows advertisers to purchase TV spots on 94 different networks distributed by EchoStar.
A joint study by comScore, Procter & Gamble, Yahoo, and the Search Engine Marketing Professional Organization (SEMPO) analyzes the role of online search in generating website traffic, brand-building, and driving in-store traffic for consumer packaged goods (CPG) brands, reports MarketingCharts.
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For many boomers, retirement is an opportunity to start a business and become their own boss - and 15 percent of them intend to work for themselves until they die.
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JCDecaux is rolling out super-sized portrait format billboards across Manchester, Birmingham and Glasgow in the U.K.
The top 10 channels on satellite radio, as measured by Arbitron, were dominated - with the exception of Sirius’s two Howard Stern channels - by XM.
