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Google has inked a deal with Nielsen to provide demographic data for its ongoing test of Google TV Ads, the program that allows advertisers to purchase TV spots on 94 different networks distributed by EchoStar.
Google’s TV marketplace can record actual ad delivery, but it lacks data on audience and household demographics, which is where Nielsen can help, writes MediaPost.
Nielsen’s expertise in the TV space may help buyers more comfortable with the idea of buying 30-second spots online, says Nielsen’s svp, strategy and business development Dave Thomas.
Google is seeking partnerships with cable distributors in the hopes of making more TV inventory available via its platform. The company believes Google TV Ads could be the ticket into TV advertising for the countless number of smaller brands that use Google AdWords.
Vending machines filled with a “synthetic blood nourishment beverage” called Tru Blood have sold out - but vampire fans can get more of the bloody refreshment at events across the country promoting a new HBO drama.
The series True Blood,…
Total magazine rate-card-reported advertising revenue for the first half of 2008 closed at $11,554,569,406, down 3.1 percent compared with the first half of 2007, according to Publishers Information Bureau (PIB), Magazine Publishers of America reported (via MarketingCharts).
Ad pages during the first…
Internet coupons have become of increasing interest to consumers, with 11 percent of households now obtaining coupons via the internet - an increase of 83 percent since 2005 - according to (pdf) a recent analysis by Scarborough Research, reports MarketingCharts.
However, the…
AMC’s Mad Men snared 16 Emmy nominations, including best drama - the first time a basic cable series was nominated in the best-series category.
The show received the most nominations of all dramatic TV series. FX’s Damages also received a…
Vogue will follow the lives of three young women as they enter the world of top modeling, pulling video together for a web-based reality series called Model.Live. Clothing retailer Express LLC paid in the low seven figures to be the…
Antiperspirant manufacturer Mitchum is launching a promotion, kicked off in the Pacific Northwest this month, that offers consumers $1 coupons attached to hangers that come from dry cleaners.
This is the third time Mitchum has partnered with EcoHangers - a company…
