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Big metro dailies will bounce back, says Deutsche Bank Securities analyst Paul Ginocchio. By 2012, earnings will turn positive again, he says, though he warns not to expect the high margins newspapers pulled in the 1990s.
“We never had margins like that before, and they’re not coming back,” Ginocchio told the Inland Press Association at its annual meeting in Chicago this week (via Adweek).
Before newspapers reach positive margins again, the industry will see some permanent changes to the business model. Newspapers will have to continue to wring costs out of operations, and will likely begin to explore the outsourcing of printing and delivery.
The steep and painful drop-off in real estate advertising that has so hurt many newspapers is cyclical and will come back, Ginocchio says.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
