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Tribune Co.’s television advertising sales were weak in the third quarter, with dips in the movies and automotive categories, along with the absence of political ads, helping speed the decline.
Gains in the telecommunications, healthcare and food/packaged goods categories helped to offset the declines somewhat, writes MediaPost.
TV had strong results at two of the company’s stations that have higher ratings - WPIX and WGN - thanks to new syndicated shows and the CW’s prime time fall launch.
For the company overall, retail and classified advertising dropped 6 percent and 18 percent respectively, writes the Orlando Business Journal. National advertising rose 2 percent. The largest decreases in retail advertising were at Newsday, the Los Angeles Times and the South Florida Sun-Sentinel. Classified ad dips were worst at the Los Angeles Times, the Chicago Tribune and the South Florida Sun-Sentinel.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
