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Wal-Mart has inked a deal with Meredith Corp. to design and market a line of home goods such as bedding, bath accessories and dinnerware based on the publisher’s Better Homes & Gardens brand.
The line will be available in Wal-Mart by the fall of 2008, writes Brandweek. The deal builds on an existing agreement between Meredith and Wal-Mart for garden and outdoor products.
Earlier this month, Meredith announced a licensing deal with Realogy Corp., parent of Century 21 and Coldwell Banker, to offer database services in exchange for Realogy buying ads in Meredith titles. Realogy will pay royalties to Meredith based on sales from a real estate franchise system based on the BHG brand that is set to launch July 1, 2008.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
TNT is playing around with different ad formats for its new legal drama, Raising the Bar. The drama will air without commercial breaks, and will have single sponsors aboard for each episode.
Pfizer will be the presenting sponsor of the…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
CNET has redesigned in the hopes of offering advertisers better bang for their buck. Marketers will now be able to use behavioral targeting to advertise during relevant steps within the comparison shopping process.
The site has also added more video,…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
