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European broadcasters have formed to create an HD Radio Alliance to help promote the rollout of the technology in Europe.
The first meeting was held earlier this month, during which officers were selected, writes Radio Ink.
“We are excited to see broadcasters in Europe join their colleagues in Brazil and the U.S. in forming their own HD Radio Alliance,” said iBiquity president/CEO Robert Struble. “Europe continues to be at the forefront of international HD Radio deployment, and we look forward to working closely with this group in their efforts to promote HD Radio technology to a wider audience.”
The meeting, in Lucerne, Switzerland, coincided with the second annual HD Radio Days event, which drew 200-plus specialists from 13 countries.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
