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Wenner Media and Bauer Publishing have joined the Audit Bureau of Circulations’ Rapid Report.
Wenner’s participation will begin immediately; Bauer’s will take effect in January, writes Mediaweek.
The move comes as advertisers put more pressure on magazines for fuller and more immediate circulation information. The service, which launched in July 2006, gathered participation slowly but has recently picked up the last of the big publishers, including Hearst Magazines, Conde Nast and Time Inc.
Wenner and Bauer’s participation is significant because of the heavy newsstand distribution of their titles and the greater potential for issue-to-issue sales fluctuations. With their addition, all major celebrity weeklies will be represented in the rapid report.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
