According to 100 chief marketing officers surveyed by accounting and consulting firm BDO Seidman, this holiday season will be marked by more discounting and promotions than in recent years.
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Staples and UPS are launching a series of co-branded stores in China called Staples UPS Express.
The final game of the World Series, during which the Boston Red Sox swept the Rockies in four straight games, drew 20.9 million total viewers. That’s up 30 percent from last year’s 16.1 million for Game Four.
Sirius Satellite Radio reported a 45 percent revenue gain in Q3 2007, to $241.8 million, due in part to a $71.5 million increase in subscription revenue.
Over the third quarter, the U.S. (yet again) relayed more spam than any other nation, accounting for a massive 28.4 percent of all the world’s spam emails being sent through compromised computers, finds the latest Sophos study of the top 12 spam-relaying countries, reports MarketingCharts.
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Parents are engaged with their children’s media consumption - that is, they regulate it - and they have less positive views of the internet today than they did in 2004, according to data issued by the Pew Internet and American Life Project, reports sister site MarketingCharts.
Between the soft housing market and tight budgets, U.S. real estate agents and brokers are facing tougher choices when they divide up their ad dollars - especially when media choices have proliferated - according to a new study of real estate ad spend trends, writes sister site MarketingCharts.
Despite reports to the contrary, NBC Universal is not for sale, said chief Jeff Zucker during a conversation hosted by Syracuse University’s Newhouse School of Public Communications.
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NBCU is continuing to expand its ad platforms in the out-of-home space via a deal with Arena Media Networks. This is the third such deal NBCU has signed in recent months in order to extend its ad network beyond TV: in July, it signed a deal with Premiere Retail Networks to sell ads on its Supermarket Checkout TV network. Last January, it formed a partnership with Clear Channel Taxi to provide content and sell ads in New York City cabs.
Gannett and the Tribune Co. have expanded their internet ties, with Gannett acquiring a 50 percent stake in the other company’s Metromix network of local entertainment websites.
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