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According to 100 chief marketing officers surveyed by accounting and consulting firm BDO Seidman, this holiday season will be marked by more discounting and promotions than in recent years.
Seventy-three percent of CMOs say that discounting and promotions will be more prevalent this year due to the current credit crunch, says DM News; 64 percent of CMOs have said they have been more cautious in terms of their sales and inventory purchase plans.
More than half (54 percent) say that same store sales will be flat this year, while 41 percent predicted an increase. The overall average sales prediction for this season is 5.03 percent.
Concerns over credit have taken the top slot as the most crucial issue impacting holiday sales, cited by 27 percent of CMOs as the top concern. 22 percent of CMOs stated high energy costs were the top concern, while 17 percent chose the weak housing market. A further 15 percent cited product safety issues, and 14 percent said it was the stock market. Last year, high energy costs were the top concern of 52 percent of CMOs.
More than a third (37 percent) said there will be a bigger focus on green products than last year.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
