»

Teens’ Media Consumption Regulated by Parents, Who Now Like Internet Less

Parents are engaged with their children’s media consumption - that is, they regulate it - and they have less positive views of the internet today than they did in 2004, according to data issued by the Pew Internet and American Life Project, reports sister site MarketingCharts.


Shortcuts to charts/tables referenced in this article:

  1. Attitudes of teenagers’ parents toward the internet
  2. How parents regulate teens’ media content, use time
  3. Gadget ownership within households with teens

According to the study (pdf):Some 59 percent of parents say the internet has been a good thing for their children, down from 67 percent in 2004, whereas those who say it has had no effect of have no opinion on the matter has gone up five point, from 25 percent to 30 percent. (See chart: Attitudes of teenagers’ parents toward the internet.)Most parents check up on their teens’ internet use: 65 percent say that they check to see what websites their teenagers visit.

Even more parents have rules about media consumption (TV, internet, videogames): Two-thirds have some sort of rule about their teenage children’s media use. (See table: How parents regulate teens’ media content, use time.)

Most parents also say digital technology makes their lives easier, but their children are even more positive: 88 percent of teens report that information and communication devices make their lives easier, compared with 69 percent of their parents.

Some 93 percent of youth are online and 94 percent of their parents are online. Overall, 87 percent of parents who have a child ages 12-17 use the internet, up from 80 percent in the 2004 survey.

Most parents (64 percent) and teens (60 percent) say they own two or three gadgets (see table: Gadget ownership within households with teens). Family members living in the same household also tend to own the same number of gadgets - but often not the same type of devices.

Related topics: Youth, Planning, Interactive...   

Radio read more like this »

Q3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend

Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…

Print read more like this »

Britney’s Glamour Cover to Run on International Editions

Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.

Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…

Outdoor read more like this »

Titan Signs New Transit Deal

Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.

The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …

Television read more like this »

Publicis Purchases Asia Shop, W&K Communications

Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.

W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.

Other recent Publicis…

Interactive read more like this »

Cyber Monday Shoppers Use Search for Different Reasons

With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 8) may command a greater share of online sales than they have in years past - thus increasing the importance…

Direct read more like this »

U.S. Auto Brands Rate Higher than Japanese Counterparts

Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.

The research, which aggregated a year’s…

MARKETING JOBS
advertisement