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The final game of the World Series, during which the Boston Red Sox swept the Rockies in four straight games, drew 20.9 million total viewers. That’s up 30 percent from last year’s 16.1 million for Game Four.
The series averaged 17.1 million total viewers, up 8 percent from last year’s all-time low of 15.8 million, writes Media Life. The number is far below the numbers the series pulled in 2004 when the Sox won their first-ever World Series, and is, in fact, the second-worst rating among all series since Nielsen began measuring in 1968.
Among adults 18-49, the series was up 14 percent over last year, with Fox winning every night in the demo - a big boost for Fox, which tends to end the fall in fourth place.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
