The audience for mobile video in the United States - 8.0 million in August who viewed mobile video, from either the carrier deck or video content sent by a friend or family member - is up 34 percent from January, reports MarketingCharts.
With GPS available on more new mobile devices - some 130 million GPS-capable handsets are in use in the U.S. - consumer demand for location-based services (LBS), such as navigation, is growing, according to a mobile-applications report by Telephia, a service of The Nielsen Company, reports sister site MarketingCharts.
'Samantha Who?' November sweeps are about to begin; most networks have some stunts planned but no absolute must-sees, and industry watchers believe ABC will win for the third straight year.
email this
permanent link
NBCU, much in the news in the past two days for inking agreements with media partners, has finalized another. As part of an agreement with text-messaging company 4INFO, the media giant will be able to place ads on SMS messages.
email this
permanent link
Cable subscribers don’t want to pay for channels they don’t watch and say their current cable costs are too high - and more than half prefer to purchase channels individually instead of in bulk packages, reports MarketingCharts.
The top-ranking and fastest-growing internet properties in the U.K. for September were Google Sites and Fish4 Sites, respectively, writes sister site MarketingCharts.
Top Blogging Markets: Austin, Portland, San Francisco and Seattle Austin, TX, Portland, OR, San Francisco and Seattle are the top local markets for people who read or contribute to blogs - and what they have in common are tech savvy and youth, according to (pdf) local-market research firm Scarborough Research, writes sister site MarketingCharts.
A new study shows that when TiVo subscribers view the TiVo Showcase - a vehicle in which the networks advertise their new shows - 42 percent go on to view the show itself.
email this
permanent link
The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America - increased one point in September and now stands at 24, the Conference Board said, sister site MarketingCharts reports.
email this
permanent link
Almost three-quarters (73 percent) of chief marketing officers at leading US retailers say discounting and promotions will be more plentiful this holiday season, compared with 2006, due to the current credit crunch, according to a new study by accounting and consulting services firm BDO Seidman LLP, reports sister site MarketingCharts.
NBCU has inked a deal with video game advertising seller IGA Worldwide. The deal is just the latest in a series of moves NBCU is making into off-TV media platforms.
email this
permanent link
AOL has unveiled an “educational” initiative that allows users to opt out of participating in the company’s behavioral targeting program.
email this
permanent link
