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'Samantha Who?' November sweeps are about to begin; most networks have some stunts planned but no absolute must-sees, and industry watchers believe ABC will win for the third straight year.
ABC leads through the first five weeks of the season, though it is down 10 percent from last year, according to Nielsen’s live-plus-same-day ratings, writes Media Life. Fox is second, and, thanks to a relatively strong World Series, is up 20 percent over last year. CBS (down 15 percent) and NBC (down 8 percent) are tied for third. CW follows, down 13 percent.
ABC has the still-strong Desperate Housewives and Grey’s Anatomy, along with popular new shows Private Practice and Samantha Who. It is the only network, according to the article, that can compete for first on nearly every night.
The article has more on each network’s stunts, plus nightly ratings for new shows.
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”
The SRA has been working with Arbitron in…
The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…
Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…
CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.
Fox…
Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.
Conducted for…
To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…
