»

Help-Wanted Advertising Inches Up

The Conference Board Help-Wanted Advertising Index - a key measure of job offerings in major newspapers across America - increased one point in September and now stands at 24, the Conference Board said, sister site MarketingCharts reports.

conference-board-help-wanted-index-september-chart.jpg

The Index was 29 one year ago, 32 at the beginning of 2007, and 23 in August (see table).

In the last three months, help-wanted advertising declined in eight of the nine U.S. regions. Largest declines occurred in the New England (-12.0 percent), East North Central (-10.8 percent), West North Central (-10.5 percent) and South Atlantic (-10.5 percent) regions.

“The latest numbers on the job market suggest it was slower this summer than earlier this year, but not losing more steam heading into the fall and winter months,” said Ken Goldstein, labor economist at The Conference Board. “Some areas have cooled off, but there is no sign that regional labor market problems are in the early stages of coalescing into a national downtrend,” he added.

“Simply put, the labor market is slow, but not slowing.”

Online Advertised Job Vacancies

In September there were 4,270,000 online advertised vacancies, an increase of 165,200 - or 4 percent -from the August level, according to The Conference Board Help-Wanted OnLine Data Series.

There were 2.78 advertised vacancies online for every 100 persons in the labor force in September.

About the Index: The Conference Board surveys help-wanted print advertising volume in 51 major newspapers across the country every month. Because ad volume has proven to be sensitive to labor market conditions, this measure provides a gauge of change in the local, regional and national supply of jobs.

Radio read more like this »

Spanish Radio Still Peeved about PPM

The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how “Hispanics are recruited and represented, and how the PPM panel is maintained.”

The SRA has been working with Arbitron in…

Print read more like this »

‘Chicago Tribune’ Readies Relaunch for Sept. 29

The Chicago Tribune’s new design will launch on Sept. 29, Tribune Co. chief operating officer Randy Michaels says. No details on the redesign have been released; the paper has already been decreasing its editorial pages to create a more even split…

Outdoor read more like this »

Teens Not a Great Demo for Mobile Advertising

Teens are not the best demo to target with cell phone advertising, according to a new study from comScore. Though they are cell phone-savvy, most of them - 70 percent - have their phones paid for by parents, which means…

Television read more like this »

CNN Wins Second Night of Cable DNC Coverage

CNN won its second night of coverage of the Democratic National Convention Tuesday. The network averaged 3.41 million viewers in the 8 p.m. to 11 p.m. time slot, despite the fact that Fox drew nearly even for the night.

Fox…

Interactive read more like this »

Widely Held Attitudes about Various Generations Studied

Generation Y is the most self-indulgent, Generation X is the most innovative, and Boomers are the most productive, while the “Silent Generation” and the “Greatest Generation” are the most admired, according to a recent survey by Harris Interactive, writes MarketingCharts.

Conducted for…

Direct read more like this »

Retailers Busting out Extreme Back-to-School Discounts

To encourage shoppers to buy more back-to-school items, retailers often implement “loss leader” strategies: that is, selling items at a loss or even giving them away in hopes that the reductions will attract shoppers who will then buy other, more…

MARKETING JOBS
advertisement