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Though industry chatter has had it that television viewing is down - and certainly live program ratings do show that the five broadcast networks have slipped a huge 11 percent in 18-49 ratings - that is far from the whole picture.
Live-plus-seven-day ratings are actually up, says Steve Sternberg, executive vp of audience analysis for Magna Global (via MediaPost). “We see that overall television usage isn’t down at all from last season. It’s up 1 percent.” That’s up 2 percent for ad-supported cable and down 4 percent for the broadcast networks.
Based on those ratings among the 18-49 demo, ABC leads the networks with 4.0, down 2 percent from last year. CBS takes second with a 3.6, down 10 percent.
Fox is up a whopping 21 percent, to a 3.6.
NBC follows with a 3.5, down 6 percent, and the CW comes last, with a 1.3, down 13 percent.
TargetSpot has acquired online streaming ad rep firm Ronning Lipset Radio in a move that will form the largest audio advertising network and streamline the buying of online radio spots, the companies say.
TargetSpot is an online system for creating,…
FT Group, publisher of the Financial Times, saw total revenue leap 11% for the first nine months of 2008. Circulation and ad revenue grew, as did revenue from interactive data.
Ad revenue was up 1% over the first nine months…
Location-based services that allow marketers to connect with consumers wherever they are have long been considered the ideal in advertising. eMarketer is predicting that the opportunity will grow significantly in coming years, with the number of consumers using such services…
Comedy Central is building on the success of its two wildly popular fake-news programs, The Colbert Report and The Daily Show, adding a show called Chocolate News.
The new show will star David Alan Grier as the pompous host of…
Prices of list rentals are declining across the board and – for the first time ever - show a downward trend in every B2C and B2B category tracked, according to Worldata’s Fall 2008 List Price Index (see table), writes MarketingCharts.
Permission-based email…
Custom publications are being increasingly produced by specialty editors and designers (73%) rather than by those in communications roles, according to a study conducted by the Custom Publishing Council (CPC) in cooperation with Publications Management, writes MarketingCharts.
The survey, “Staffing and Compensation:…
