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Arbitron’s PPM continues to solidify its position in the marketplace with another announced adoption by yet another broadcaster.
Red Zebra Broadcasting, owner of Redskins Radio, The Washington, D.C. ESPN Radio affiliate and the flagship radio stations for the Washington Redskins and Hall of Famer John Riggins, has signed a multi-year agreement that includes PPM ratings services when the service is introduced in Washington, D.C.
ESPN on Redskins Radio is the on-air brand name for a three-station sports radio simulcast serving the Washington, D.C. radio market. The three signals are: WXTR-AM Alexandria, Virginia (730 kHz); WWXT-FM Prince Frederick, Maryland (92.7 MHz) and WWXX-FM Warrenton, Virginia (94.3 MHz).
Over the next three years, Arbitron is scheduled to deploy the Portable People Meter in the top 50 markets in place of the paper diary method that the company has used to collect radio audience estimates since 1965.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
