The internet won’t make you dinner or give you a massage, but nearly one in four Americans - 24 percent - say it can serve as a substitute for a significant other for some period of time, according to a poll by 463 Communications and Zogby International, writes sister site MarketingCharts.
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The Federal Trade Commission ruled Thursday that online advertisers do not sufficiently meet expectations to self-regulate their activities with regard to respecting internet users’ privacy.
In 2006, the global CRM software market was worth just under $3.6 billion in license revenue alone and is forecast to reach $6.6 billon by yearend 2012, growing at a compound annual growth rate of 10.5 percent, according to a new Datamonitor report, writes sister site MarketingCharts.
In October there were 4,161,700 online-advertised job vacancies nationally, a decrease of 108,300, or 2.5 percent, from September - and up 8.6 percent from October 2006, according to The Conference Board Help-Wanted OnLine Data Series (HWOL), writes sister site MarketingCharts. There were 2.71 advertised vacancies online for every 100 persons in the labor force in October.
Nielsen released media-related household estimates for its 210 local television markets (also called Designated Market Areas, or DMAs), writes sister site MarketingCharts. The DMA media-related household estimates include Cable, Digital Cable, Cable and/or ADS, ADS, DBS, 2+ Operable Sets, VCR, DVD and DVR.
FX has placed an order for 22 more episodes of Rescue Me, and plans to bring it back for a fifth season, following a strong fourth season that averaged 2.9 million viewers and 1.9 million 18-49s.
Coke’s launch of the Relentless Juiced in the U.K. will be backed by experiential marketing of sports and motorbike racing.
Les Moonves says that fourth-quarter scatter pricing has rocketed to 35 percent over what was paid during the upfronts.
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Citadel Broadcasting has confirmed that Don Imus will stage a return to terrestrial radio, nearly 8 months after being fired by CBS Radio for inappropriate comments on the air.
To reach women, marketers may not consider choosing between soap operas and the NFL when putting together media allocation plans - but they might want to reconsider, according to a BIGresearch study, which found that women are more likely to be regularly or occasionally watching sports than soap operas, writes sister site MarketingCharts.
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The Writers Guild of America’s negotiating committee has announced its unanimous decision to strike; a final decision could come as early as today with a strike possible beginning Monday.
