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Les Moonves says that fourth-quarter scatter pricing has rocketed to 35 percent over what was paid during the upfronts.
While much of the rise in scatter for the industry as a whole can be attributed to the fact that there was a large amount of makegoods from last season that are being put into the fourth quarter for the new season, the CBS chief says CBS did not have a lot of makegoods, writes MediaPost.
CBS net profit improved 8 percent in the third quarter to $343.3 million. Revenue slid 3 percent to $3.4 billion. TV revenues dipped 3 percent, much of that due to lower license fees, the impact of radio and television stations sales, and the lack of a UPN network.
Overall ad revenue was down 4 percent, much of that, again, coming from the lack of the UPN.
CBS Radio slid 12 percent in revenue on weak advertising sales and the sale of 10 radio stations. Same station sales saw a slide of 7 percent.
CBS Outdoor saw a 3 percent increase in revenues.
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie, and election-related political ads increased in Q3, total radio ad revenues were down 9% to $4.97 billion for Q3 and down 10% for…
Glamour magazine is running its photo of Britney Spears not only on the cover of the U.S. edition, but on the covers in seven other countries, as well.
Britney will grace Russia, Sweden and Greece’s editions of Glamour, among others.…
Titan Worldwide has signed a five-year deal with the Delaware River Port Authority to manage out-of-home advertising for the Port Authority Transit corp.
The contract covers advertising on PATCO’s rail service and stations between Southern New Jersey and Philadelphia, writes …
Publicis has acquired full-service agency W&K Communications, continuing its Asia expansion that began several years ago.
W&K will be pulled under the umbrella of Publicis’s Burnett agency network, and will be renamed Leo Burnett Beijing Advertising, writes Adweek.
Other recent Publicis…
With only four weeks separating Thanksgiving and Christmas this year, Cyber Monday One (December 1) and Cyber Monday Two (December 
may command a greater share of online sales than they have in years past - thus increasing the importance…
Top American non-luxury auto brands received higher ratings and less negative comments from online consumers than competing Japanese brands, according to an analysis of consumer opinions collected from automotive review websites by Biz360, MarketingCharts reports.
The research, which aggregated a year’s…
