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Nielsen released media-related household estimates for its 210 local television markets (also called Designated Market Areas, or DMAs), writes sister site MarketingCharts. The DMA media-related household estimates include Cable, Digital Cable, Cable and/or ADS, ADS, DBS, 2+ Operable Sets, VCR, DVD and DVR.
A file of Nielsen’s media-relate household estimates (Excel) is available for download (see table for a sampling of the VCR/DVD/DVR data).
Nielsen also said some 13.7 percent of U.S. television households are equipped with a high definition (HD) television and HD tuner capable of receiving HD signals (HD Capable), and 11.3 percent are equipped with an HD TV and HD tuner and actually receive an HD network or station (HD Receivable).
Among the HDTV data issued by Nielsen:
(See table of HDTV household estimates for the total U.S. and local People Meter markets.)
About the data: Nielsen’s HDTV household estimates are based on Nielsen samples and are updated four times a year. They are based on in-home collection by Nielsen’s Field staff in metered samples and are currently limited to National and Local People Meter samples. Nielsen plans to release HDTV household estimates for the remaining Area Probability Set-Meter markets in February 2008.
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