The Verizon Center in Washington, D.C., has unveiled the industry’s first indoor high-definition LED scoreboard. The primary screen measures 14 feet by 25 feet, and creative can be changed to target audiences for concerts, games and other events.
Total opportunities for bind-ins/blow-ins totaled 2.46 billion, down 3.5 percent from the third quarter of 2006.
The first FAS-FAX numbers from the Audit Bureau of Circulations have been released and, as expected, daily circulation declined 2.5 percent; of the top 25 papers, only four showed gains.
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Social media marketing is quickly becoming popular as a way to gain a competitive edge, but time and budget allocations haven’t yet caught up with the level of interest, according to the second annual Coremetrics “Face of the New Marketer” survey of marketing professionals from e-commerce and online media/content companies, writes MarketingCharts.
Gift cards are expected to be the top gift purchase for the fourth straight year this holiday season - 69 percent of consumers will buy them, compared to 66 percent last year, according to a recent report by Deloitte & Touche.
Glenn Beck, who hosts the third highest-rated national radio talk show in America, has renewed his contract with Premiere Radio Networks.
Last week, the Omnicom Group media-buying shop PHD confirmed that it is moving hundreds of millions of Chrysler’s national TV-buying dollars from Detroit to New York. A Chrysler spokesman says the move was initiated by PHD, not the automaker.
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Martha Stewart and the National Football League are two names that do not trip easily off the tongue together; nonetheless, the two are working together for an exclusive series of interviews on Sirius Satellite Radio.
Advertising placed on relevant content pages on neutral and general-interest websites outperformed the same advertising on out-of-context pages, according to a pilot study conducted by OTX (Online Testing eXchange) and commissioned by ContextWeb, creator of online ad exchange ADSDAQ, reports MarketingCharts.
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Newsweek has cut its rate base by 500,000 copies, bringing guaranteed paid circulation to 2.6 million.
On November 2nd, Burt’s Bees will hit the big screen with a new cinema campaign designed to raise awareness of Colony Collapse Disorder (CCD) - or the mysterious disappearance of honeybee colonies.
The International Herald Tribune, in combination with The New York Times International Weekly, ranks No. 1 among leading European media in the European Opinion Leaders Survey 2007 (EOLS 2007), released Oct. 8, reports the New York Times Company (via MarketingCharts).
Triton Media Group has agreed to acquire Excelsior Radio Networks, including its Dial Global and MJI Interactive units, from Lincolnshire Management.
Large numbers consumers are turning to online reviews - which are having a considerable impact on their purchase decisions, according to a recent survey by Deloitte’s Consumer Products group that found almost two-thirds (62 percent) of consumers read consumer-written product reviews online, reports sister site MarketingCharts.
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Overall residential cable revenue will top $121 billion by 2017, a 77 percent increase from the 2006 levels of $68.6 billion, according to the recently released “Cable Futurecast: A 10-year Detailed Outlook For Cable TV Industry Revenue Streams” by SNL Kagan, reports MarketingCharts.
The writers strike that has been threatening in recent weeks is now a reality, and it may have an impact on the current television season.
