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Last week, the Omnicom Group media-buying shop PHD confirmed that it is moving hundreds of millions of Chrysler’s national TV-buying dollars from Detroit to New York. A Chrysler spokesman says the move was initiated by PHD, not the automaker.
Matt Seiler, president-CEO of PHD, says the change will eliminate the redundancies of Chrysler having two national TV-buying groups, one in New York and the other in Detroit, writes AdAge.
The move leaves Ford Motor Co. as the only one of Detroit’s Big Three to buy all its media in the market, and that may be changing soon, as well, writes AdAge.
Former Toyota Motor Sales USA executive Jim Farley is joining Ford as group vp-global marketing and communications, and speculation has it that Ford’s dollars may move to New York when Farley comes aboard Nov. 12.
Though a Ford spokesman says the carmaker doesn’t expect to make any changes in the way it buys media, and that it’s too early to begin anticipating changes Farley will make, WPP Group’s Ford Media Services Phil Cowdell is already working on a white paper that will explain how media buying is handled, should inquiries arrive from Farley.
Former president-CEO of the New York office of Interpublic’s GM Mediaworks, Rick Sirvaitis - who is now a consultant - says it is not important to have buyers in Manhattan in today’s digital age. He points out that they must have representation in the Detroit market, anyway, because they call on clients and planners, not just the buyers.
Hichael Browner, a former executive director-media and marketing operations at GM North America who is now also a consultant, however, says it is vital to have national TV-buying agencies in New York, because that’s where top broadcast executives are.
GM’s buying account went to Publicis’s Starcom MediaVest and General Motors Planworks from Interpublic in 2005. Since that time, Planworks has kept magazine and digital buying in Detroit, for the most part. Spot TV and national radio buying was moved to Chicago, and some digital deals linked to TV are made in New York.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
