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The International Herald Tribune, in combination with The New York Times International Weekly, ranks No. 1 among leading European media in the European Opinion Leaders Survey 2007 (EOLS 2007), released Oct. 8, reports the New York Times Company (via MarketingCharts).
Both titles are part of The New York Times Media Group. The weekly, which launched four years ago, was included in the survey for the first time this year.
The New York Times International Weekly is a section appearing each week in Le Monde (France), La Repubblica (Italy), El Pais (Spain), Suddeutsche Zeitung (Germany) and The Observer (U.K.). The combined circulation, based on figures provided by the host newspapers, is more than 1.9 million.
Together, the International Herald Tribune and The New York Times International Weekly deliver 38 percent of Europe’s opinion leaders, ahead of The Economist (31 percent), Financial Times (29 percent) and The Wall Street Journal (9 percent). (See table of top 9 publications.)
The pan-regional advertising buy for the combination of the IHT and the five weekly editions is known as EuroReach.
About the survey: EOLS is used by advertisers in determining the reach of Europe’s leading media across a variety of sectors. The survey universe of 31,713 includes chairpersons and CEOs from a wide range of industries as well as members of parliament, senior diplomats, heads of EU commissions and think tanks, leading academics, lawyers and editors. EOLS 2007 is the fifth in the series and was conducted by iCD Research, an independent, London-based research consultancy.
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