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Newsweek has cut its rate base by 500,000 copies, bringing guaranteed paid circulation to 2.6 million.
Ad revenue for the magazine fell 3.8 percent through September, compared with the same period last year, while ad pages dropped 8.5 percent, according to the Publishers Information Bureau (via BtoB).
Rival newsweekly Time also saw declines, with ad revenue down 17.3 percent and ad pages down 5.8 percent. Time cut its rate base from 4 million to 3.25 million earlier this year.
The rate base cut follows a management shake-up announced last week, with Viacom cable executive Thomas E. Ascheim named CEO, succeeding Rick Smith, who will remain on as chairman. In October, Newsweek unveiled a new design, which included more room for content.
Katz Media Group has added another new client, Lincoln Financial Media, and will sell ad time on the company’s 15 stations beginning immediately.
Katz also added CBS Radio and Entercom last week, picking them off from Interep’s list.
Katz has also…
Last week, Aegis Group CEO Robert Lerwill resigned unexpectedly, sparking speculation that a takeover may be on the horizon.
Lerwill stepped down officially today (Monday), with Aegis chairman John Napier taking over his duties on an interim basis, writes MediaPost. People…
Out-of-home companies are bracing for the recession like everyone else, but they may not feel the sting as badly as other media.
Though the third quarter brought negative growth to the nation’s three largest OOH companies - Clear Channel Outdoor,…
The 82nd annual Macy’s Thanksgiving Day Parade pulled an average 12.6 rating/26 share on Thanksgiving morning, Nov. 27, according to Nielsen.
That was 8% higher than its telecast last year, Mediaweek writes. NBC estimated that a total 44.7 million viewers…
Time magazine ousted Cosmo as the top magazine for college students in this year’s Anderson Analytics fall survey.
Time also jumped past People, which was last year’s No. 2, writes Ad Age. A Time spokesperson said the magazine did not run…
Email, news gathering and paying bills continue to be the most widely used online activities among U.S. adults, but downloading TV programs, watching videos and making web phone calls posted the biggest overall growth, according to data from Mediamark Research…
