Arbitron Inc. today announced that Liberman Broadcasting - the largest privately held, minority-owned, Spanish-language broadcaster in the United States - has signed a five-year contract for Portable People Meter radio ratings services.
A new magazine is hitting the stands that will celebrate Jewish home, family and cultural life. Jewish Living takes the focus off of religion, placing it squarely on the cultural and seeking to “acknowledge and enrich” the changing lives of modern Jewish women and their families, according to ZS Publishing U.S. Inc.
America’s consumers offer a warning to business leaders and marketers looking to ride the green wave: either back your eco-friendly words with socially responsible actions or risk a backlash.
Gannett Co., Tribune Co., Hearst Corp., Media News Group and Cox Newspapers are in talks about creating a national online ad network that would help them recoup ad revenue that is being lost by their print products.
A&E Television Networks has signed a multi-year content and marketing agreement with National CineMedia, operator of the largest digital in-theatre network in North America, to provide pre-feature entertainment content and advertising on movie screens in theaters nationwide.
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Conde Nast has announced that it will shutter the 106-year-old House & Garden magazine, and will also end publication of the website, saying the title is no longer viable. The December issue will be the last.
The number of adults who are online at home, in the office, at school, library or other locations continues to grow at a steady rate, having increased 10 percent in the past year to an estimated 178 million* - or nearly four out of five U.S. adults - according to the latest Harris Poll, reports sister site MarketingCharts.
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Chinese consumers have dramatically surpassed Americans in adopting Web 2.0 behavior, relying heavily on social media for guidance in purchase decisions, according to data from Netpop, writes sister site MarketingCharts.
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Online advertising in China is registering double-digit year-on-year growth thus far in 2007 - and is set to breach the RMB 10 billion barrier, according to (pdf) Nielsen Online’s AdRelevance service (1 U.S. dollar = 7.46 Chinese Yuan/RMB), writes sister site MarketingCharts.
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Despite the fact that his foray into the broadcast booth during Monday Night Football was mostly a fiasco and ended after two years, Dennis Miller is venturing into sports TV again, this time with a weekly series on Versus.
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When given a choice about how web content should be paid for, the vast majority (72 percent) of web users prefer that websites not charge them - and instead rely on advertising for revenue, according to a Direct Marketing Association (DMA) study, writes sister site MarketingCharts.
As overall ad spending has dropped, revenues at the largest holding companies have held up well - but that could change in the second half of the year, as the global economy slows, according to a new report from Standard & Poor’s.
Roehm Julie Roehm has decided not to pursue the lawsuit against Wal-Mart that she filed in January; in return, Wal-Mart has said it will not pursue litigation against Roehm.
Vaults into top 10 NBC’s The Office - loved by the critics but slow to catch on among audiences - has shot from a barely top-30 show into the top 10 with the new C3 ratings; most hits, however, have seen notable drops with the new ratings and a major shift in top 10 shows.
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